Ira Mayer, EPM Communications : 2nd Screen Summit | TV Goes ...

February 4, 2012 ? Posted in Speakers?

Ira Mayer
President
EPM Communications

Ira is President and founder of EPM Communications, Inc. EPM provides research about consumer behavior, content licensing, and consumer products licensing to media and entertainment companies, advertising agencies, brand marketers, and others.

Ira is publisher of EPM newsletters Content Licensing, The Licensing Letter, Youth Markets Alert, Marketing To Women, and Research Alert, as well as research studies including ?How Americans Use Social Media,? ?How Mobile Devices Are Changing The Way Americans Shop,? ?What Moms Think And Do,? ?Teen Media Use,? and more.

Ira conducts on-site seminars and has delivered speeches and spearheaded consulting projects for clients including Nickelodeon, General Mills, Toys R Us, McDonald?s, Reader?s Digest, and McKinsey & Co.

Ira?s career as a professional journalist began in 1970 as a contributor to the Village Voice?s Riffs column of pop music criticism. He was chief pop music critic for the New York Post for 12 years,. He wrote ?The Electronic Mailbox,? a book about the wonders of e-mail, in 1987, and is an adjunct professor of marketing at New York University.

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Source: http://www.2ndscreensummit.com/ira-mayer-epm-communications/

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