Polar's Sticky Polling App Gets Stickier With Its Latest Update, Closes In On 8M Total Votes

The overall landscape of mobile apps is an interesting one, with most of the top free titles on Apple’s App Store being games or services pushed by massive companies like Twitter (Vine) or Google (Maps). Is there a place for yet another service to pick up steam before a larger network like Facebook re-creates copies its functionality? That’s the interesting future that lies ahead for?Polar, the up-and-coming polling app for iOS, that is built for speedy interactions with either complete strangers or people you know. You can set up a poll in seconds, and you’ll start getting responses quickly, almost within seconds of submitting it. The company raised $1.2 million in February to build out its team and expand its functionality as quickly as possible. Two months later, it has released a new version that hopes to increase discoverability of polls, thus increasing interaction. Polar founder Luke Wroblewski is obsessed with data and is willing to discuss most of what he’s learned since the launch of the app. Not only does this give you insight into what he’s helping to build, but it gives you an idea of the landscape that I mentioned above. Polar is quickly approaching 8 million total votes, which is pretty good for just having launched in November of last year. I spent some time chatting with Wroblewski about what he’s doing with his funding, how Polar stacks up against competitors, how the community actually uses the app and the latest update for iOS: TC: Tell us about how you’ve been doing since we talked last. How has the funding been used thus far? Luke Wroblewski: We launched Polar at the end of November and saw lots of growth and activity. So much that the two-man team of me and my co-founder couldn’t keep up. So in January we brought on some contracting help to get things stable. While that lets us get back to making product, it also introduced a lot more expenses. So in February we raised a round from a lot of great investors. That’s when we last caught up. Since then we used March to hire a full-time team to focus on building and designing the product. We now have five full-time folks on the team. During that month we redesigned and rebuilt three out of the four major parts of the app and expanded our web presence. The new version of

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